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SERENA THE LABEL OFFERS ONE-OF-A-KIND WARDROBE FAVOURITES THAT ARE THE ULTIMATE IN LUXURIOUS VERSATILITY.
individual
We believe in the power of the individual.
Every Serena piece celebrates the wearers individualism through lovingly hand-dyed design that is as one-of-a-kind as the wearer.
concious
We design with conscience.
Every item we put into the world is purposefully designed with longevity in mind. We prioritise limited runs, made to order pieces and partnering with local suppliers that share our commitment to reducing waste.
CURATED
We consider what we create. Every piece we design is luxurious, yet wearable. We want our wearers to feel unapologetically elegant and effortlessly considered when they put on a Serena garment.
silk scarves
HAND-DYED ELEGANCE FOR EVERY INDIVIDUAL.
