Who is serena?
Established in 2023 by Australian Fashion Designer, Karri DiNiro, Serena the Label was derived from the muse of Karri's beloved daughter, Serena.
Serena the Label exists to provide purposefully curated, completely one-of-a-kind silk clothing, designed to last a lifetime.
Each and every Serena garment is thoughtfully and lovingly hand-dyed in South Australia by Karri herself.
Crafted with conscience and care, each of Karri’s designs are luxurious yet wearable, forever favourites, destined to be worn time and time again.
our process
our process
Serena the Label uses only the highest quality, natural silk. Each and every cut is sourced consciously and purposely from Australian owned and operated businesses.
Once sourced, Karri hand designs her patterns bringing together the perfect balance of inspiration and experimentation. From trending colour ways to timeless classics, Karri mindfully creates with versatility and wearability in mind.
After the hand-dyed inks have left their mark, each cut of silk is then sent a local manufacturer in Melbourne where they are turned into the beautiful, ready-to-wear styles you see here.